Midwinter Meeting course titles are not SEO friendly

The course titles at the 2012 Midwinter Meeting are like old newspaper headlines: clever but not necessarily SEO friendly. Meaning you may or may not be able to tell what the course is about just by reading its title.

My wife's second course yesterday, for instance, is described in the event program as a presentation of "a potpourri of materials and techniques that will make your day at the office easier, more productive and fun." It's title: "What's Hot and What's Getting Hotter!"

The title of the course my wife is taking as I type this is somewhat better -- dubbed "The Jewels and Gems of Oral Pathology" -- but even that's just the course's subtitle. It's preceded by the phrase "Breakfast at Tiffany's," which perhaps makes more sense after you've taken the course.

Here's a list of some of the more interesting course titles available at this year's Midwinter Meeting, typed up exactly as they appear in the event's official program and presented context-free for your enjoyment:

• "Floss or Die: Aligning Practice Recommendations with Contemporary Evidence"

• "Life is Not a Stress Rehearsal"

• "Why Are Women So Strange and Men So Weird?"

• "Perfectionism, Depression, Suicide Dentists"

• "What is it? How do I use it?"

• "Who Caries?"

• "Lesions and Lifestyles"

• "Keeping the Flame Alive"

• "Trauma, Oh No: What Now?"

• "Spit Happens...So What?"

• "Show Me the $$ in Black, White and Green"

• "A Day in the Life of a Top Gun Dental Team"

• "Marketing to Explode Your New Patient Numbers"

• "I'm Spread So Thin You Can See Through Me"

• "Some Days You're the Pigeon, Some Days the Statue"

The photo above was taken just before my wife's second course of the day. That's her sitting under the painting, looking slighted by my incessant blogging.

Note that I lost my camera for the day, so while I plan on walking through the exhibit hall shortly I may not write about it till tomorrow.