Shortly after stopping by the Midwinter Meeting exhibit hall booth for the United States Dental Tennis Association this morning, I stopped briefly to chat with two reps at the CR Foundation's Clinicians Report booth about gold before realizing that their "Gold Standard" banner was meant to refer to the quality of their product, not their product itself.
Meaning for some reason I thought they were a gold supplier for dental labs, which they're not.
In defense of my confusion, I used to work for a guy whose wife ran a dental lab in their basement, and he was always carrying on about the rising cost of gold. There aren't many people I can usually talk to about that who are interested, so when I do find someone there's a good chance the subject will come up.
Anyway, the confusion didn't last long, and I ended up having a brief conversation about what the company actually does do, which is test dental materials and publish their findings in a publication called Clinicians Report. (The reps said they also have a hygienist-specific publication.)
One rep described the organization as being like "the Consumer Reports for dentists."
According to the organization's website, the foundation was "organized as a unique volunteer effort where clinicians worldwide unite their expertise for the sole purpose of testing all types of dental products and disseminating results to colleagues throughout the world."
Sounds good to me.
The image above is by dentalsupply and was found in the Flickr Creative Commons.
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